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Webinar: Coffee Roasting Masterclass - Optimize flavor & scale your operations

July 15, 2020
60 mintues

Master your coffee knowledge, get insight about coffee market product trends and how to optimize the flavor and scale your operations.

Coffee business is steadily increasing across Southeast Asia and Oceania, pushed by new consumption habits and retail product innovation. Entrepreneurs should not only master the art of roasting but be expert in production scaling if they want develop and maintain flavour profiles.



What you will take away from this webinar: 


  • Market trends in Coffee chains and coffee Retail market
  • Processing technology behind great coffee
  • Science of coffee roasting: develop the full flavor potential of your beans
  • Technology inspiration from coffee processing plant around the world.




Benefits of attending our webinars

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Get the latest information to help your business perform better.

Anywhere at anytime

Free online training at your preferred time.

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Get immediate answers to your most important questions.


Dr. Stefan Schenker

Global Head of Business Unit Coffee, Bühler

Dr. Stefan Schenker is a dedicated business leader and coffee scientist with more than 20 years’ experience in coffee processing technology. His professional career started at Nestlé, Product Technology Centre where he worked in as R&D project leader from 2000 to 2008, in the fields of Nescafé, Nespresso, Dolce Gusto. From 2010 until now he works as Managing Director of Business Unit Coffee, Bühler, AG.

Christoph Ziegler

Global Director of Sales Business Unit Coffee, Bühler

Effective June 1st 2013, Christoph Ziegler was appointed as worldwide Director of Sales for the Coffee Business Unit at Bühler AG Headquarters in Uzwil/Switzerland. Mr Ziegler a graduated Mechanical Engineer from the University of Applied Sciences in St. Gallen Switzerland. With extensive international experience in sales and senior management positions, he has been with Bühler for more than 40 years in various functions in the Chocolate and Coffee Business Units.

Bryan Soh

Regional Manager of Consumer Foods, Bühler

Bryan Soh is responsible for the business area of Consumer Foods (Cocoa, Chocolate, Coffee) in South East Asia. He joined Bühler in 2013, and he is now responsible for the Consumer Foods sales team across South East Asia. He has experience in developing multiple coffee projects from green bean to roasted beans across Southeast Asia and Oceania.

Agnes Ervina

Technologist Cocoa, Chocolate and Coffee, Bühler

Ervina is Technologist for Bühler Consumer Food business especially in Cocoa, Chocolate and Coffee. She holds a master degree in Food Techonology from Wageningen University, The Netherlands. Ervina has experiences as R&D in FMCG company and over 7 years with Bühler now. She is managing Buhler’s Application centre in Indonesia serving training course, product trial and development.



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Bühler Southeast Asia & Oceania


+65 6826 6900

73 Bukit Timah Rd
Rex House #04-01