Hồng Thị Bίch Tuyền, CEO of Phung Hoang Rice, is on a mission to enhance the world’s perception of Vietnamese rice quality – and to convince global customers that by using trusted Bühler technology, her company can consistently deliver top quality rice. "I want Vietnam to produce the best rice in the world," she says. “But the image of the rice exported is not what it should be, mainly because of outdated technology, which doesn’t take food safety needs into account and doesn’t allow rice producers to control their mills to achieve the highest efficiency and the best, consistent rice quality.”
Rice quality can vary drastically depending on the methods and machines used to process it. Phung Hoang Rice needed to find reliable, high quality processing technology, that could ensure they retained the high-quality of Vietnam’s rice varieties.