It’s hard to believe, yet even in Brazil it’s not always summer. When temperatures drop, so does the appetite for ice cream, which is why Marvi was looking for an additional revenue stream in autumn, winter and spring. Around six years ago, the idea to produce goods for coffee shops to promote the Marvi brand came to life and discussions started.
“Initially, Marvi planned to develop branded edible cups, so we were engaged in an almost two-year research and development phase. We had to adapt the ovens to the new product, develop a dough that would hold liquid long enough for consumers to enjoy their coffee, and find a way to engrave the company logo,” recalls Marco Piva, Sales Manager at Bühler Brazil. “We first started with a small oven, but after one year of continuous growth, Marvi bought a bigger oven just for producing edible wafer cups.” The big players in the Brazilian consumer foods market soon wanted a bite of these sustainable and tasty cups.