For MANA, a non-profit committed to helping end malnutrition, success is gauged by the number of children they can bring back from starvation. Working with Bühler nut roasting technologies and digital services provides them with the ability to save money and produce more of their therapeutic food. And that means saving more lives.
Nick Manley, November 2022
Based on his experiences, Moore realized there was a critical gap in the way US food aid was being delivered. He argued there was a need for a much more targeted response to help address severe acute malnutrition in areas that lack the infrastructure necessary for the larger food programs.
This was the eureka moment that led to the creation of MANA. He uses a military analogy to explain the philosophy behind his company. “If there is a war you send in the Navy with its destroyers and aircraft carriers, which I equate to the World Food Program and its distribution of CSB. But, if you want to knock out a terrorist cell then you send in the Navy Seals, small-in-number
and much less costly, but effective. At MANA our products are the Navy Seals in the battle against malnutrition.” In the war against malnutrition a Navy Seal comes in the form of the humble peanut. It contains monounsaturated fats, which make it easy to digest. It is high in calories and rich in zinc and protein, which are important for the immune system and muscle development. When made into paste and with added vitamins, it is possible to produce a product with a shelf life of 2 years, delivered in easy- to-open food-grade packaging. Simple to distribute while not requiring added water, cooking or refrigeration, a mother can give it to her child without having to first travel to a feeding center.
The covid-19 shutdowns are having crippling effects on the poorest of the poor and they’re just falling off that edge of the cliff into deeper and deeper hunger.
Mark Moore , Co-Founder and CEO of MANA
The idea of using a peanut paste for humanitarian aid is not new. In 1996 André Briend, a French pediatric nutritionist who spent years working in humanitarian crises, developed a peanut paste that is today marketed by the French food-aid producer Nutriset Group as Plumpy’nut. But this was the first time anyone had thought of producing it in America as a resource for food agencies. Which is how in 2010 Moore came to start building a peanut processing plant in Georgia. “Being here kind of makes us unbeatable when it comes to sourcing peanuts,” he points out.