Customer testimonial

VOBRA Special Petfoods

Optical sorting is transforming pet food: Vobra chooses Bühler SORTEX to help ensure pet food quality

Optical sorting provider Bühler SORTEX has collaborated with Vobra Special Petfoods to bring the highest quality kibble to the pet food market.

We all want the best for our pets and feeding them the highest quality food will help towards their fitness and health. One company that has always been ahead of the game when it comes to quality is Dutch pet food supplier Vobra. Operating since 1932, the company supplies quality dog and cat food to Vobra-owned brands and private labels and is active in over 35 countries. Recognizing the need to stay ahead of the market, Vobra invested in a SORTEX FB machine, the leading optical sorter for kibble quality.

The pet food market requires a homogeneous and uniform kibble size and shape, combined with a zero tolerance for foreign materials. Vobra’s kibble is made of natural ingredients and processed to the markets required specifications using a Bühler Extruder and checked by Bühler’s SORTEX FB optical sorter.

Our customers ask for the product that is processed by the Bühler SORTEX optical sorter

Vobra Special Petfoods

SORTEX inspects every kibble for quality, even at 5 tons of kibble per hour

With a throughput of 5 tons per hour, Vobra needed a sorter that could ensure the quality of every kibble, even with the demands of 180,000 kilos of dog and cat kibble daily. With SORTEX they got exactly that. The high-definition cameras inspect every single kibble, removing defects like cross-contamination, oversized/undersized kibble, and small pieces of bone as well as any foreign material with pinpoint accuracy. This ensures a final product that flawlessly passes regulation standards.


In 2021 Vobra constructed a new factory at Veghel, taking theopportunity to evaluate its process line and recognize where improvements could be made, leading to the decision to incorporate the SORTEX FB alongside a Bühler extruder.  Paul Stoutjesdijk, Manager of Operations at Vobra Special Petfoods, said the following about the choice to invest in SORTEX:


“The setup of trials in England made us aware that this was the equipment we needed. Many international pet food markets now require a uniform kibble size and have zero tolerance for foreign material”


The importance of optical sorting in pet food

By incorporating the SORTEX FB into the process line, Vobra seized an opportunity to stand out within the pet food market. With the stringent market requirements for uniform kibble size and the absence of foreign material, optical sorting has become an essential part of the process for pet food. 

We are proud to have worked with Vobra Special Petfoods for this project and have been able to supply an optical sorting machine which can be part of their quality control systems for supplying a high-quality product to the market. Our optical sorters offer the industry the ability to add a quality control step, to check each kibble and eliminate anything that is not at the expected level. We can also offer Buhler’s SORTEX Monitoring System that is able to send alerts if an issue is detected, real time dashboard and a daily statistical report of the production

Stephen Jacobs, Head of Segment Fruit & Vegetables, Bühler.

What next for the collaboration?

With the new factory in full operation, Vobra is looking to expand its collaboration with Bühler in the coming years. Optical sorting will become more commonplace in the supply of safe pet food, eventually, the stringent market requirements will make optical sorting a necessity. Good news for dogs, cats, and pet owners around the world.

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