The type of market that you are in has a big influence on how you approach research and development. While the Advanced Materials business is being driven by a revolution in electromobility, the Consumer Foods business operates in much more traditional sectors such as coffee and chocolate manufacturing. Dominated by a handful of long-established and well-recognized businesses, it has in the past required Bühler to drive innovation.
Yet Manuel Höhener, Head of Research and Development Chocolate and Coffee at Bühler, is noticing a change. “For quite a long time, we have been working within the boundaries of so-called traditional markets, with well-established products and iconic brands. Our customers have relied on our technological competencies and innovations to find answers to basic and key challenges such as capacity increase, process robustness, flexible process solutions, and more. In the past couple of years, the landscape has rapidly changed,” explains Höhener. “Mega trends such as healthy and ethical living, premium products, shopping reinvention, connectivity, and shifting market frontiers have generated new challenges, which require new developments and even radical innovation. Currently, the future is being shaped from both sides; by our customers and by us.”