Digital technology has changed industry, and it has also touched every facet of life. Twenty years ago, it was unimaginable that we could connect data across complete value chains from, for example, farm to consumer. Today, we can do that. Our partnership with Microsoft has been a great example of working together to create a platform to provide the data transparency necessary to optimize value chains as a system. This provides another means with which to contribute to our targets of reducing energy, waste, and water consumption by 50%.
We also see diet evolving rapidly. News of epidemics, such as swine fever and the growing awareness of the CO2 footprint of meat, fuel dietary changes towards sustainable proteins while consumers have access to more information and to more opinion leaders. This strongly influences their purchasing decisions. Meanwhile, the role of electric, hybrid, and ever-more intelligent vehicles is changing infrastructure and technology requirements, leading to increased need for new materials and greater connectivity.
More than technology, how we innovate is changing. Start-ups, developing new products with high speed and agility, are disrupting value chains with new business models. More and more, innovation occurs among an ecosystem of partners, be they academics, suppliers, customers, startups, NGOs, or institutions, thus the capability to partner and create win-win relationships is increasingly important.