Future-ready setup for Bühler’s biscuit business and Nordic organization

Copenhagen (Denmark), May 22, 2024 – Bühler is excited to announce the relocation of its Biscuit Business Unit and Nordics Services & Sales (SAS) organization to state-of-the-art offices in Copenhagen, Denmark, along with the optimization of its production footprint. This move coincides with the renaming of Haas-Meincke A/S to Bühler Denmark A/S, symbolizing the complete integration into the Bühler Group since its acquisition in 2018.

Morten Riisager, Managing Director of Bühler Denmark and Head of Business Unit Biscuit, and Christian Salvatori, Managing Director of Bühler Services & Sales organization in the Nordics, jointly stated, "This relocation is a significant milestone in our company's development. It creates a Bühler powerhouse in the Nordics, lays the foundation for advancing our biscuit business globally, and reinforces our presence in the Nordic countries."

The strategic move to Copenhagen will provide welcoming office and meeting spaces for around 240 Bühler employees, fostering enhanced collaboration and operational synergy. The new office not only offers modern facilities and open meeting zones but also positions Bühler to host customer visits and industry events in an inspirational environment.

“Our Nordic customers will benefit from a simpler and more powerful local organization and an increased service and sales performance,” said Christian Salvatori. 

“The full integration of the biscuit business into Bühler Group's portfolio enhances customer access to a broader range of solutions. Strategically located immediately opposite the new offices, the Biscuit Application & Training Center offers an exceptional venue for customers to innovate and refine processes and products,” said Morten Riisager. 

In line with Bühler's commitment to optimizing and renewing its production footprint, the production of ovens for biscuit and cracker lines will be consolidated into one location in Roedkaersbro, Denmark, approximately 240 kilometers from Copenhagen. Meanwhile, the upstream equipment will be manufactured in Leobendorf near Vienna, Austria, leveraging cutting-edge production facilities to maximize efficiency. The Application & Training Center in Copenhagen will continue to support customers in developing and scaling innovative biscuit and cracker products, including the use of new electric ovens.

Johannes Wick, CEO of Grains & Food at Bühler Group, emphasized the strategic importance of this development: "The investment in this new infrastructure reaffirms our commitment to Denmark and our expertise in the biscuit and cracker segments. It also strengthens our capabilities in the Northern European market, where we see significant growth potential."