“As a result, we set about developing our service portfolio further and reframing it so that customers could clearly see the benefits of each type of service we offer and, on that basis, choose the service or bundle of services that suit them best.”
The Bühler service portfolio is now founded on nine main benefits. They include cost reduction, personnel and machine safety, uptime, capacity, food and feed safety, sustainability, innovation, quality, and lifetime extension. “These benefits are weighted differently depending on the type of industry,” Staeger says. “But performance is the number one requirement for all customers.”
Another factor that is growing in importance for many customers is the topic of sustainability. Whe-ther it is led by increasing levels of regulation, or market pull from their own customers, or their own sense of purpose, reducing the environmental impact of production is becoming an important criterion in several industries and regions. Here, again, services provide the key.
“We have over one million machines installed worldwide with more than 25,000 customers, and billions of people cover their basic needs for food and mobility every day with products manufactured using Bühler technology,” de Vries explains.