Headquartered in Goiás and with a solid history of success in approximately 60 years since its foundation, Cristal Alimentos is a traditional Brazilian grain processor that, in recent years, has also advanced in the pasta segment thanks to increasing investments in industrial automation.
A family business that has been constantly growing as a result of mindful business management passed from father to son, the brand currently has a vast product portfolio, including rice, beans, flour, sugar, oils and pasta. The market strategy is to be a regional player, distributing products in several states in addition to Goiás, such as the Federal District, Bahia, Maranhão, Mato Grosso, Minas Gerais, Tocantins and Pará, with its own distribution logistics that features more than 10 thousand points of sale.
Customer from other segments of the Bühler Group, Cristal initially focused on the acquisition of equipment for cleaning and sorting rice. However, the company is always innovating and recently purchased three modern C-Line pasta lines. In addition, it was the first one in South America to purchase the exclusive Bühler technology PastaSense, an integrated sensor system that monitors and ensures the quality of the pasta, allowing production to be regulated at any time for the necessary corrections in real time, while ensuring the maintenance of the desired quality parameters for the final product.