One of the multiple solutions in addressing food security, which should be part of an extensive and systemic approach, is guaranteeing good quality, safe, nutritious, and affordable food to everyone, experts recommend. Brazil is the world’s fourth-largest food exporter and has sufficient production capacities to meet its internal and external demand.
Working towards offering safe, nutritious, and affordable food can make a huge difference. Because of its entrepreneurial background, grounded and solid management of resources, and investment in innovation, Cristal Alimentos is in a position to contribute to addressing these challenges, in particular in the regions where its core business focus lies. Currently, Cristal sells its products to retailers and mid-sized shops in several states in the northern, central, and southern parts of Brazil such as Pará, Maranhão, Bahia, Tocantins, Amazonas, Goiás, Brasília, Mato Grosso, and Minas Gerais with a combined population of about 100 million people.
“Our priority is to be always there for our customers. This means, for example, being able to respond to new orders in 24 hours,” says Marcelo Madalena. “We have been investing heavily in logistics, which is very challenging in Brazil. We take care of and train our people, so we can ensure that the customers are not only served well when buying our products, but also in the after-sales period.”