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Bühler extends its rice processing presence in South East Asia with new landmark order with Riceland International

11/20/2014 Riceland International, one of Thailand’s top three exporters of parboiled rice, invests in seven SORTEX S UltraVisionTM optical sorters. The Bühler Group, a global leader in rice processing and optical sorting solutions, today underlined its position as first-choice supply partner for rice processors across Thailand and South East Asia with a high value agreement to supply Riceland International, one of the top three exporters of parboiled rice in Thailand, with seven SORTEX S UltraVisionTM Optical Sorters.

This significant supply contract, signed at the International Rice Congress 2014, marks a further milestone in Bühler’s continuing expansion in rice processing across Asia and is strategically significant for Bühler Thailand’s position in the important Thai rice market. As one of the top 10 exporters of rice by volume, with annual sales consistently in the region of 400,000 metric tons, Riceland International is a key customer for Bühler Thailand. The deal also demonstrates Bühler’s significant investment in its customer partnerships, technical innovations and localised service and support, which is fuelling the demands for processing and optical sorting solutions from rice processors around the world.

Mark Ledson, Managing Director of Bühler Thailand, said: “The agreement with Riceland demonstrates our commitment to help our customers develop state of the art processing solutions. It is also an acknowledgement of our global capability to supply complete process engineered solutions to leading rice processors, driven by our leadership in rice research and technical excellence. We look forward to continuing our strong working relationship with Riceland International.”

This landmark agreement is further evidence of Bühler's reputation as the number one technology partner of choice in rice processing.

 


        Left - Right: Dr. Ye Aung Senior Rice Technologist, Bühler Thailand, Mr. Vichai Sriprasert President CEO of Riceland, Mr. Colin Chaffers Regional Customer Service Manager SEA, Bühler Thailand and Mr. Polladon Muangchu Sales Manager, Rice Milling, Bühler Thailand.
    Left - Right: Dr. Ye Aung Senior Rice Technologist, Bühler Thailand, Mr. Vichai Sriprasert President CEO of Riceland, Mr. Colin Chaffers Regional Customer Service Manager SEA, Bühler Thailand and Mr. Polladon Muangchu Sales Manager, Rice Milling, Bühler Thailand. 
        Mr. Vichai Sriprasert and Dr. Ye Aung with the new Bühler SORTEX S UltraVision<sup>TM</sup> rice optical sorter, on show at the International Rice Congress 2014.
    Mr. Vichai Sriprasert and Dr. Ye Aung with the new Bühler SORTEX S UltraVisionTM rice optical sorter, on show at the International Rice Congress 2014.

Bühler @ Gulfood Manufacturing 2017

Bühler @ Gulfood Manufacturing 2017  Promoting healthy, safe and sustainable food production through innovative processing solutions - Bühler @ Gulfood Manufacturing 2017